Privacy Policy

1. Introduction

PF Matrix ("we," "us," or "our") operates the website pfmatrix.com (the "Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Platform and use our prop trading firm comparison services.

By accessing or using PF Matrix, you agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please discontinue use of the Platform immediately.

2. Information We Collect

Account Information

When you create an account on PF Matrix, we collect information you provide directly, including your email address, display name, and authentication credentials. If you sign in using Google OAuth, we receive your name, email address, and profile picture from Google.

Usage Data

We automatically collect certain information when you access the Platform, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and interaction patterns such as clicks, scrolls, and search queries. This data helps us understand how users interact with our prop firm comparison tools and directory.

Cookies and Similar Technologies

PF Matrix uses cookies and similar tracking technologies to maintain your session, remember your preferences, and collect analytics data. Essential cookies are required for the Platform to function properly. Analytics cookies from Google Analytics 4 (GA4) and Vercel Analytics help us understand traffic patterns and improve our services.

User-Generated Content

If you submit reviews, ratings, or other content on PF Matrix, we collect and store that information along with associated metadata such as timestamps and your account identifier.

3. How We Use Your Information

We use the information we collect to provide, maintain, and improve PF Matrix's prop firm comparison and review services. This includes displaying personalized content, processing your comparison selections, maintaining your account, and delivering features such as saved favorites and review submissions.

We use analytics data to understand usage trends, identify popular features, diagnose technical issues, and make data-driven decisions about Platform development. This helps us improve the accuracy and usefulness of our firm comparison data.

We may use your email address to send you service-related communications such as account verification, password resets, and important Platform updates. We will not send marketing emails without your explicit consent, and you may opt out at any time.

4. Cookies and Tracking

PF Matrix uses the following categories of cookies and tracking technologies:

• Essential Cookies. These cookies are necessary for the Platform to function and cannot be disabled. They manage your authentication session, remember your comparison selections, and enable core features.
• Analytics Cookies. We use Google Analytics 4 (GA4) and Vercel Analytics to collect anonymized usage statistics. GA4 may set cookies to distinguish unique users and track sessions. Vercel Analytics collects performance metrics and page view data. Both services process data in accordance with their respective privacy policies.

You can manage cookie preferences through your browser settings. Disabling essential cookies may impair Platform functionality, including the ability to sign in or maintain comparison selections.

5. Third-Party Services

PF Matrix integrates with third-party services to deliver our Platform. These services may have access to certain user data as necessary to perform their functions:

• Supabase provides our authentication system and database infrastructure. Your account data and user-generated content are stored in Supabase-managed PostgreSQL databases.
• Google Analytics 4 processes anonymized usage and traffic data to help us understand Platform performance.
• Vercel hosts our Platform and provides edge network delivery and analytics services.
• Resend handles transactional email delivery for account-related communications.

Each third-party service processes data in accordance with its own privacy policy. We encourage you to review the privacy practices of these services independently.

6. Data Retention

We retain your account information for as long as your account remains active on PF Matrix. If you request account deletion, we will remove your personal information within 30 days, except where retention is required by law or necessary to resolve disputes.

Anonymized analytics data may be retained indefinitely as it cannot be used to identify individual users. User-generated content such as reviews may be retained in anonymized form after account deletion to maintain the integrity of our prop firm comparison data.

7. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information:

• Access. You may request a copy of the personal information PF Matrix holds about you.
• Correction. You may request that we correct inaccurate or incomplete personal information.
• Deletion. You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out. You may opt out of non-essential cookies and marketing communications at any time.

To exercise any of these rights, please contact us at support@pfmatrix.com. We will respond to your request within 30 days.

8. Children's Privacy

PF Matrix is not directed at individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided personal information to PF Matrix, please contact us at support@pfmatrix.com so we can take appropriate action.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on the Platform.

Your continued use of PF Matrix after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this page periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or PF Matrix's data practices, please contact us at:

Email: support@pfmatrix.com
Website: pfmatrix.com